To more accurately represent our destination, Gulf Shores & Orange Beach Tourism is now Alabama’s Beaches. Don’t worry. All your favorite restaurants, accommodations, and attractions aren’t going anywhere. Our websites and marketing efforts are just getting a facelift. You’ll notice these changes in our advertisements, e-newsletters, website, and social media.
We’ve crafted a brand that better expresses who we are, and that will set us apart from other beach destinations. After all, we have a way of living down here on the Alabama Gulf Coast that’s just different. Inspired by our area’s energetic yet refreshing vibe, this new look aims to showcase the unique and memorable experiences that can only be captured on our shores. This rebrand was influenced by visitors and the stories they’ve shared with us about their time here.
