Increase Attendance at Your Next Conference
In Gulf Shores & Orange Beach
When you spend a lot of time and effort planning business conferences, meetings or retreats, you definitely want to ensure a great turnout.
You certainly don’t want your guest speaker giving a presentation in a half-empty meeting space. So how can you fill the seats and increase attendance at your next event? Check out these 4 tips to boost attendance.
1. You Know What They Say: Location, location, location
One way to garner a great turnout is to hold your conference or meeting in a desirable destination. Considering that, the Alabama Gulf Coast has you covered! With beautiful beaches, varied menus at top-rated restaurants and plenty of family-friendly attractions and activities, you’re sure to attract attendees of all ages.
2. Build Interest Through Social Media
When planning a corporate trip or meeting, visuals play a key role in engaging your audience and helping them commit to RSVP “yes.” Social media networks are a great tool for event planners because they emphasize attention-grabbing photos and videos that can help attendees visualize destinations and get them excited about their visit.
As part of that strategy, loop your speakers and sponsors into the social media discussion. A speaker with a high profile can boost attendance by posting your event on their own social media accounts.
3. Get Help from the Gulf Shores & Orange Beach Sales Team
Gulf Shores & Orange Beach Sales offers useful tools to help you successfully market your meeting. Save-the-date announcements are important in the event world and can be a key factor in promoting your meeting. For example, our sales team helps planners save time by producing custom digital save-the-dates just for you. These can be emailed directly to potential attendees as well as placed on social media platforms and in print marketing. The team can also create digital banner ads to add to your website and email signatures to entice potential attendees and direct them to register.
4. Explore Virtual Opportunities
Let your attendees know they have options if they cannot travel to the meeting in person. Many of our venues offer updated technology, allowing you to live-stream and/or record your sessions. You will also be able to reach a broader audience and drive more traffic to your event page by posting videos and updates regularly.
So, update your planning toolkit to stay ahead of the technology curve. You’ve worked hard to prepare the best information for your attendees, so let our team help you spread the word!
