Alabama Coastal Triathlon honored as 2024 Champion of Economic Impact in Sports Tourism by Sports Destination Management
Media Contact:
Ally Dorrough, APR • Alabama’s Beaches Sports & Events
[email protected] • alabamasbeaches.com/sports
1-800-745-SAND • 251-968-9327 (direct) • 334-391-7745 (cell)
GULF SHORES AND ORANGE BEACH, ALA. – Sports Destination Management, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market, has announced the 2024 Champions of Economic Impact in Sports Tourism. This year’s winners are responsible for contributing a more-than-welcome boost of over $1.88 billion to the national economy over the past year.
Among the winners was the Brett/Robinson Alabama Coastal Triathlon, owned and operated by Alabama’s Beaches Sports & Events and produced by Magic Sports in Gulf Shores, Alabama.
“The Alabama Coastal Triathlon is one of our signature annual events, and to be honored for the collective work that goes into making this race a reality each year is icing on the cake,” said Michelle Russ, vice president of sales, sports and events at Alabama’s Beaches Sports & Events. “We could not put on this amazing event without the support of our title sponsor Brett/Robinson Vacations and race management company Magic Sports.”
The September 2024 Alabama Coastal Triathlon produced 865 room nights and $468,048 in economic impact during an otherwise slower time for the market post-Labor Day. This year’s race welcomed 455 first-time participants (55%) and 166 first-time triathletes (20%).
All winners of awards have been recognized in a special feature published in the November/December 2024 issue of Sports Destination Management. The entire article with full details on the winners listed below can also be found online. Read Now: Article on Champions of Economic Impact
For information on upcoming athletic and major leisure events along Alabama’s Beaches and to book accommodations, visit alabamasbeaches.com/sports.
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Caption: Sports Destination Management named the 2024 Brett/Robinson Alabama Coastal Triathlon in Gulf Shores, Alabama, among its Champions of Economic Impact in Sports Tourism.
Credit: Alabama’s Beaches Sports & Events
About Alabama’s Beaches Sports & Events:
Alabama’s Beaches Sports & Events is a partnership among Gulf Shores & Orange Beach Tourism (GSOBT), the Coastal Alabama Business Chamber, Gulf State Park and the cities of Gulf Shores and Orange Beach. In 2007, the organization became a department within GSOBT. In this role, the GSOB Sports & Events – along with assistance from both cities – works to bring quality athletic and leisure events to Alabama’s Gulf Coast. To learn more about sports and events along Alabama’s 32 miles of white-sand beaches, please visit alabamasbeaches.com/sports.
About Sports Destination Management:
Sports Destination Management is written for the largest audience of sports event managers and tournament directors in the sports tourism market and maintains a focus on the important issues surrounding event location decisions and event management. With content from experts and thought leaders, SDM provides in-depth coverage of sports event planning and execution through incisive and relevant articles as well as insightful, real-world case studies showcasing best practices and successful event production.
In addition to the publication, SDM offers extensive digital resources through www.sportsdestinations.com and the e-newsletter SDM Blitz, both providing decision support tools for organizers to ensure successful events at all levels of play.
About Due North Media:
For over 20 years, Due North Media has embraced the definition of growth by evolving from a traditional publishing company to a dynamic marketing organization utilizing best practices that ensure engagement.
The company’s desire to look at things from all sides, combined with our thirst for knowledge allows us to embrace the ever-changing world of content creation, marketing technology & consumer engagement. While we’re at the forefront of innovation, we also take great strides to remember our roots, ensuring the message reaches the desired audience in ways they consume media.
Whether we’re serving clients in the business-to-business sector, delivering e-commerce solutions for merchants in a direct-to-consumer environment, or working with organizations trying to engage buyers, we realize that our end goal shouldn’t be just about numbers. It should be about creating a dialogue and interaction that leads to a fulfilling relationship. Work with us to develop marketing strategies that go beyond the click to deliver the conversation.
Founded in 2001, Due North Media has helped marketers obtain their goals while adapting to new generations of media consumption. It has been our mission to serve our clients and employees with integrity and humility, and a continuing quest for the achievement of excellence.
