Swim, bike and run the beach at Alabama Coastal Triathlon

Media Contact:

Ally Dorrough, APR • Gulf Shores | Orange Beach Sports & Events
[email protected] • GSOBsports.com
1-800-745-SAND • 251-968-9327 (direct) • 334-391-7745 (cell)

GULF SHORES AND ORANGE BEACH, ALA. – Triathlon enthusiasts and beachgoers looking to experience coastal Alabama from a different vantage point can register now for the Brett/Robinson Alabama Coastal Triathlon taking off from Gulf Place Public Beach Saturday, Sept. 9, 2023. Ideal for seasoned triathletes and beginners, participants may choose the Olympic triathlon distance or the Tri-It-On sprint distance – both featuring swims in the Gulf of Mexico and flat, fast bike and run portions.

This signature USA Triathlon-sanctioned race is owned and operated by Gulf Shores | Orange Beach Sports & Events, managed by Team Magic Multisports and presented by Brett/Robinson Vacations and is a long-standing tradition along Alabama’s beaches, enhancing and influencing sports tourism.

"Our team at Brett/Robinson is honored to continue our tradition of sponsoring the Alabama Coastal Triathlon," said Bill Brett, CEO of Brett/Robinson Vacations. "We celebrate the athletes who challenge themselves to overcome adversity and celebrate progress and we welcome the families who support them. We hope everyone will stay a few extra days to enjoy the Alabama Gulf Coast which provides the backdrop for this event."

Registration and packet pick-up will take place at The Hangout Friday, Sept. 8, from 4-6 p.m. and race day from 5:30-6:30 a.m. Bike check-in will take place at the transition area at the Gulf Place greenspace Friday from 4-6 p.m. (highly encouraged) and race day until 6:45 a.m. A poster station for families and fans to cheer on their favorite athletes will be available inside The Hangout on the porch while the post-race party and awards will take place in The Hangout courtyard.

Learn more and register now at Team-Magic.com. Participants and families can book their rooms with Brett/Robinson Vacations – the presenting sponsor of this signature race. For information on upcoming athletic events along Alabama’s Gulf Coast, visit GSOBsports.com, or call 1-800-745-SAND.

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Caption: The Brett/Robinson Alabama Coastal Triathlon and Tri-It-On sprint triathlon take off Saturday, Sept. 9, 2023, from Gulf Place Public Beach in Gulf Shores, Alabama, featuring a swim in the Gulf of Mexico and the bike and run portions along the scenic beach road and Gulf State Park. Register now at Team-Magic.com.
Credit: Gulf Shores | Orange Beach Sports & Events

Previous Dates: 

• 2018

About Gulf Shores | Orange Beach Sports & Events:

Gulf Shores | Orange Beach Sports & Events is a partnership among Gulf Shores & Orange Beach Tourism (GSOBT), the Coastal Alabama Business Chamber, Gulf State Park and the cities of Gulf Shores and Orange Beach. In 2007, the organization became a department within GSOBT. In this role, the GSOB Sports & Events – along with assistance from both cities – works to bring quality athletic and leisure events to Alabama’s Gulf Coast. To learn more about sports and events along Alabama’s 32 miles of white-sand beaches, please visit GSOBsports.com.