About Us
Gulf Shores & Orange Beach Tourism
Our Name
Legally, this organization operates as the Alabama Gulf Coast Convention and Visitors Bureau. In August 2010, the CVB completed a corporate identification process and changed its name to Gulf Shores and Orange Beach Tourism. As of September 2024, our organization is now Alabama’s Beaches, which will help guests quickly identify the helpful services and information that solely exist to better serve them and result in a better vacation experience.
Our Mission
The mission of the Convention and Visitors Bureau is to market the Alabama Gulf Coast as a year-round destination while stewarding a thoughtful, sustainable level of growth, thus enhancing the economy and quality of life for all residents.
Our Vision
The Convention and Visitors Bureau will provide a leadership role in supporting and promoting the Alabama Gulf Coast as a year-round destination through a collective vision designed to provide economic prosperity and a better quality of life for residents and visitors.
Our History
The Alabama Gulf Coast Convention & Visitors Bureau was founded in 1993, and our primary responsibility is to market the Alabama Gulf Coast as a premier year-round destination. It's our job to let the world know all that Gulf Shores/Orange Beach has to offer, make it easy for them to plan a visit, and help them find things to do while they're here - from finding great seafood to entertaining the kids, catching a round of golf, or taking to our waters with a fishing pole.
Destination Vision
Communities, families and invited guests living, working and recreating consciously and harmoniously amongst the grace and beauty of our natural environment.