Engaging Your Tournament Crowd
In Gulf Shores & Orange Beach
Technology has been a leading factor in crowd engagement during sports tournaments. Learn five fun ways to engage with your beach tournament crowd!
Curious about how to use technology to engage your beach tournament crowd in a fun-filled way? Learn popular social media tools that will allow your spectators the opportunity to do the marketing for you while engaging with athletes and other fans in the crowd.
Use Fun Hashtags
Creating a specific hashtag is a great outreach option for your event to reach more fans. Having a custom hashtag allows your participants to upload their personal images on their social media pages to cheer on their favorite athletes. When they use the hashtag in their post, it will automatically combine their images with others marked with the same hashtag, making it easy to search and scroll. Make sure it is simple and easy to remember. Include the year at the beginning or end, enabling fans to search a particular year’s photos they want to see. Example: #NameOfYourEventYEAR.
Leverage Instagram For Your Tournament
Instagram is one of the most popular social media apps in the world and offers endless marketing opportunities. Instagram stories allow users to play their photos and videos like a slideshow instead of displaying single images. Users can even go live directly on their Instagram account and add event stories to be viewed forever. The use of Boomerangs – short videos that play forward and backward – add a fun feature to your posts. You can use your hashtag and fun GIFs to write messages on your Instagram Stories, as well. Users with a certain number of followers can even link your events webpage directly to their story.
Another fun feature on Instagram is Reels, where short videos are displayed in a centralized location for users to discover and enjoy. Record and edit 15-second multi-clip videos with audio and lots of cool effects. You can share Reels with your followers in your feed.
Create a Facebook Event
Facebook is perfect for making an event page that will inform your participants about your event’s details. As soon as a fan responds “going” to your event page, they will be notified every time you post, update or make any changes to your event page. This allows everyone to stay in the know regarding important information and fun things happening for the event. Attendees can also share this event on their profile for all their friends to see.
Work with Social Media Influencers
The athletes are the stars of the show, and their fans are interested in what they have to say. Ask an influencer athlete or team to do an Instagram takeover, which is a great way to collaborate and create a mutually beneficial partnership. With a takeover, athletes bring value to your followers while reaching a new audience with their content. Athletes can create posts, post in Instagram Stories, and go live, all great ways to involve event guests. You can also invite local influencers to attend in exchange for social posts or Instagram stories on their profile advocating for your event. New faces may be interested in attending if they see that their favorite influencer is going!
Get Creative with TikTok
With more than 1 billion users – yes, you read that right – TikTok is the fastest growing social media platform. People of all cultures and ages are using the app every day, whether it be to create a fun dancing video, tell a story, or market their own business. Gain traction for your event by creating a Tiktok account and using popular audio and hashtags in your videos! You can also encourage users to create their own videos and use your event’s hashtag for more
